For decades, human rights violations
have prevailed in the country.
Due to the length of the conflict and also,
not least due to other. current crises,
public interest is constantly decreasing,
and inhumane circumstances in Iran
are often forgotten.
ON SEPTEMBER 16, 2023
the first anniversary of Jina Mahsa Amini‘s death, Amnesty International took
a stand against oblivion. Under the motto
„I ran from Iran“, Iranians from
the Austrian diaspora stepped
in front of the camera and gave deep insights
into their lives before and after fleeing.
In touching content pieces, they spoke
about their feelings towards their
homeland and explained why
there was no other option but to flee.
THE CAMPAIGN
was rolled out on social media, online,
print, out-of-home, and
digital-out-of-home in Austria
and was later adopted by
Amnesty International
around the world – making
„I RAN FROM IRAN“ a global movement.
CLIENT / AMNESTY INTERNATIONAL
AGENCY / DMB.
CREATIVE DIRECTOR / LUKAS HUETER
PHOTOGRAPY / MAHIR JAMAL & OLIVER JISZDA