the first anniversary of Jina Mahsa Amini‘s death, Amnesty International took a stand against oblivion.
Under the motto „I ran from Iran“,

Iranians from the Austrian diaspora stepped in front of the camera and gave deep insights into their lives before and after fleeing.
In touching content pieces, they spoke about their feelings towards their homeland and explained why there was no other option but to flee.

September 16, 2023

was rolled out on social media, online, print, out-of-home, and digital-out-of-home in Austria
and was later adopted by Amnesty International around the world – making

„I RAN FROM IRAN“ a global movement.

The Campaign

CLIENT / AMNESTY INTERNATIONAL

AGENCY / DMB.