For decades, human rights violations
have prevailed in the country.
Due to the length of the conflict and also, not least due to other. current crises,
public interest is constantly decreasing, and inhumane circumstances in Iran
are often forgotten.
ON SEPTEMBER 16, 2023
the first anniversary of Jina Mahsa Amini‘s death, Amnesty International took a stand against oblivion.
Under the motto „I ran from Iran“,
Iranians from the Austrian diaspora stepped in front of the camera
and gave deep insights into their lives before and after fleeing.
In touching content pieces, they spoke about their feelings towards
their homeland and explained why there was no other option but to flee.
THE CAMPAIGN
was rolled out on social media, online, print, out-of-home, and digital-out-of-home in Austria
and was later adopted by Amnesty International around the world – making
„I RAN FROM IRAN“ a global movement.
CLIENT / AMNESTY INTERNATIONAL
AGENCY / DMB.